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Allie Bjerk – Tiny Offer Lab
is a step-by-step, 9-module online course that helps online business owners create and launch extremely profitable products, so they can make an impact and income without working 24/7.
A Tiny Offer is the entry-point of an offer-suite funnel. An offer suite is a set of products that all work together to solve a specific, predetermined problem for the prospective buyer. The basic funnel has three parts: Tiny Offer, order bump, and one-time offer. The Tiny Offer is generally priced under $97.
“How is the self-study program different from the group coaching program?”
First, let me tell you how they are the same. The training modules, worksheets, and tools are exactly the same in the self-study course as they are in the group coaching program.
The biggest difference: This version of Tiny Offer Lab is a self-study, meaning there’s not a group coaching component. It also means that I’m able to offer this program at one-fifth of the cost of the high-end group option.
Here’s what you get:
What You Get?
Here’s how your Tiny Offer journey unfolds…
The Tiny Offer Idea Generation Process
It All Starts With The Right Offer For The Right Audience…
In Module 1, you’ll learn to avoid the mistakes most digital product creators make, that cost them HUGE profits — not to mention months of frustration and wasted time.
We’ll dive in to…
5 reasons you need to be super clear on your WHO before you ever start building out your Tiny Offer Funnel
How to use the 3P Method to easily identify your perfect WHO
The 3 recession-proof niches you must be aware of before you narrow down your options
Simple ways to validate demand and supply for your idea before you create your Tiny Offer
The Stealth Map Method to learn how your ideal client feels, what they know, what they do, and what they buy
Why your competition is irrelevant once you discover your blue ocean
Imagine Your Offer Suite
The Most Crucial Piece Of Your Tiny Offer Success Puzzle Is Your Irresistible Offer…
In Module 2, you’ll set up your 3-part Tiny Offer suite for maximum profits — and maximum results for your buyers.
The 3 types of problems you need to solve with your Tiny Offer Suite
3 easy questions to ask to generate ideas for your Tiny Offer and a simple system for validating your offer
How to create and name one-of-a-kind frameworks for your offer
Turning your framework into a product and finding the Standout Element of your offer
How to use the Offer Suite Wheel to determine the dollar value of each component of your Tiny Offer
Nail Product Creation
High-Converting Offers Have Pleasing Visuals And Practical Assets…
In Module 3, you’ll create a unique style for your Tiny Offer and get down to brass tacks by building out assets.
How to brand the Tiny Offer way, including how to select eye-catching colors, fonts, and graphics
The 10-minute logo method that will save you HOURS of head-banging-against-keyboard frustration
The inside scoop on the BEST tools to use for slide creation, video recording, worksheet creation, and other assets
Allie’s Go-to Equipment List with links to everything you need to create a polished Tiny Offer Suite
Your Stellar Sales Pages
You Won’t Get Any Traction Without A Sales Page That Speaks To Your Ideal Buyer…
In Module 4, you’ll learn Allie’s secrets to copy that converts at each step in your funnel.
A walkthrough of Allie’s Livestream 365 and Client Multiplier Method Sales Pages, so you can understand the flow of the page and use these “swipes” for inspiration
Customizable templates in Google Docs for your main offer sales page, check-out page, one-time offer page, and confirmation page
Customizable video sales scripts in Google Docs for your main offer and one-time offer
Optimize Your E-Mail Sequences
Don’t Downplay The Power Of Emails When You’re Selling Digital Products…
In Module 5, you’ll learn how to circle back and reclaim lost sales and how to deliver exactly what your buyer expects.
Why potential buyers start buying but don’t finish checking out and how to recoup those “abandoned cart” sales using 3 simple emails
Exactly what to include in your confirmation emails to ensure happy customers
The secret to making sales after the sale by increasing cart value, nurturing your audience, and planting seeds for high-end offers
Customizable templates in Google Docs for all email sequences
Focus On Tech
Tech Doesn’t Have To Be Scary…
In Module 6, you’ll get the step-by-step system for my recommended Tech Stack, learn how to make it work for you, and how to hire someone if you need to.
How to master creating lists, tags, and automations, so your email back-end flows seamlessly
Setting up your sales page stack using my Clickfunnels template and how to make it your own
The in’s and out’s of uploading and organizing your program assets in a course platform
How to make your tech talk and work together for a smooth customer experience from start to finish
Engineer Your Traffic
Rake In The Sales Before You Ever Spend A Penny On Ads…
In Module 7, you’ll learn the nuances of an organic traffic strategy and pick and choose what works for you from a menu of proven tactics.
How to get your first 100 buyers without investing in paid ads using the TOL Organic Traffic Strategy
How to make ONE piece of content work 10X harder with a repurposing strategy + Allie’s Content Inspiration Swipe File
The 4-Part High Converting Tiny Offer Webinar + Allie’s webinar slides template
Tactics for a quick cash infusion for your paid ads, and how to create profitable, win-win partnerships
Fund Your Ads
The Paid-Ad Strategy To Put Your Profits On Autopilot…
In Module 8, you’ll walk step-by-step through setting up, creating, launching, and troubleshooting your ad campaign.
What you need to have in place before you run Facebook Ads to your Tiny Offer and understanding the Ads Manager
How to choose from the 3 types of ad campaigns based on the results you want
How to profile your audience and choose an audience type, plus setting your budget, optimizing your ads, and using retargeting ads
Creating compliant and effective ad copy + creative, and what to do if your ad is rejected or shut down
Bonus: How to advertise your Tiny Offer on other platforms
You’re Building A List Of Buyers — Time To Leverage That…
In Module 9, you’ll learn exactly how to lead buyers of your Tiny Offer down the high-end path.
How to choose from the 3 types of High-Ticket Offers, map out your framework, and create your assets
Hosting a live webinar to sign high-ticket clients and how to decide on the best webinar call to action
Getting subscribers to register, show up, and buy — it’s all about the emails
Customizable templates in Google Docs for opt-in page, webinar slides, emails, sales page, application page, and more
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