Kristina Azarenko – Tech SEO Pro 2023 - Become an Advanced Technical SEO Professional

Are you tired of being overwhelmed by conflicting technical SEO advice and having no structured way to learn and make decisions yourself?

Technical SEO can feel so intimidating. Stressing over the errors and not knowing how to fix them and whether they need to be fixed in the first place… It IS scary.

And you have valid reasons for that!

It’s easy to get tripped up by jargon, like “canonical tags”, “crawling”, “page experience and core web vitals”, “server configuration”.

And then you also hear people saying that you need to learn HTML, CSS, Javascript… and now Python (!) to be a good technical SEO.

→ It feels so intimidating.

Do you actually need to become a developer to be able to grasp all technical SEO concepts???

Or you might get technical SEO. But still, sometimes you’re completely lost.

→ How do you prioritize your findings after you do a crawl?

→ How do you know what things will actually move the needle?

And you know that a lack of strong tech SEO knowledge is limiting you in your career.

You want to become an SEO lead, a manager, a director or start your own consultancy. But you’re not confident that you can actually bring results to your clients or employer.

I know. I’ve been there.

I created the Tech SEO course – to help YOU become an advanced SEO even if you don’t have coding experience or a developer background. It will help you navigate the common pitfalls and challenges so that you can stay focused on what matters most: helping your clients or your website succeed!

It’s a learning experience designed to take you by the hand and teach you the principles and strategies needed to become an advanced technical SEO professional.

▪Easy-to-follow lessons

▪Over-the-shoulder tutorials

▪Practical explanations

▪Practical homework

▪Built-in accountability

▪Community support of like-minded people

▪

What You Get:

Module 1: Welcome

Videos included:

▪Your Success in the Course

Your results after this module:

▪This module will set you up for a great start

▪You’ll understand how this course works and how to get the most out of it

▪You’ll meet like-minded people

Module 2: Falling in Love with Technical SEO

Videos included:

▪Technical SEO vs Content SEO

▪3 pillars of Technical SEO

Your results after this module:

▪You’ll understand the fundamental difference between on-page and technical SEO

▪You’ll get an ultimate framework of 3 pillars of Technical SEO

▪You’ll see what power you have over website’s ranking as a technical SEO

Module 3: How Google Works

Videos included:

▪What happens before a page can rank: 5 stages you must know

▪Crawling: robots.txt

▪Indexing: meta robots index, noindex

Your results after this module:

▪You’ll get a full picture of all the stages a page goes through before it appears in the search results

▪You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking

▪You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing

▪You’ll see unexpected results of my SEO experiment with page indexing

Module 4: Controlling Crawling and Indexing of a Website Like a Pro

Videos included:

▪How to check if a page is indexed and how to get a page indexed quickly

▪3 Types of canonical tags and their purpose

▪Why did Google choose a different canonical tag?

▪Using HTTP status codes for the win

▪Redirects and redirect chains (how to use + bad examples)

▪Setting up redirects (via plugins, cPanel and .htaccess)

▪How to use cURL for HTTP Requests

▪How to fix duplicate content issues (common + eCommerce examples)

▪The ultimate guide to handling website pages

▪Sitemap.xml

Your results after this module:

▪You’ll understand possible indexing issues and know how to solve them

▪You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)

▪You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website

▪You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!

▪You’ll know how to fix duplicate content issues, including eCommerce-specific ones

▪You’ll get an ultimate guide on handling any page on your website

Module 5: Internal Linking: the Devil is In the Detail

Videos included:

▪URL structure: what works and what doesn’t

▪How to approach URLs with parameters

▪What makes a perfect website structure

▪Everything you need to know about internal linking

▪Actionable ways to improve internal links

▪Internal linking at scale

▪Pagination: how to handle it the right way

Your results after this module:

▪You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)

▪You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)

▪You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions

▪You’ll learn the answers to the most discussed topic: Buttons vs. Links

▪You’ll get 7 actionable ways to analyze and improve internal links that you can use right now

▪You’ll learn how to set up internal linking at scale

▪You’ll understand how to set up pagination the right way

▪You’ll learn the best ways to use faceted navigation for eCommerce websites

Module 6: Page Experience from a Technical Point of View

Videos included:

▪SSL, HTTPS and security

▪Mobile-friendliness

▪Valid HTML Page Structure

▪Structured data: important things you need to know

▪The best ways to implement structured data manually and at scale

Your results after this module:

▪You’ll understand what Secure Sockets Layer is and how it’s related to SEO

▪You’ll learn unexpected things about mobile-friendliness

▪You’ll understand what valid page structure is and how to make it work for SEO

▪You’ll know what tags should never ever be found in the <head>

▪You’ll get my simple process to implement structured data

Module 7: Advanced Page Speed Optimization

Videos included:

▪Core Web Vitals: facts and secrets

▪Analyze Core Web Vitals like a pro

▪Advanced page speed optimization

▪How to approach page speed optimization as an SEO

▪How browsers work. Critical rendering path optimization

▪PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:

▪You’ll understand CVW and the 2 ways they are measured

▪You’ll learn secrets about your Core Web Vitals scores

▪You’ll get all tools you need to properly analyze page speed

▪You’ll learn how to provide meaningful page speed recommendations

▪You’ll understand the right way to approach CWV optimization efficiently

▪You’ll get the ultimate scheme for page speed improvements that will save you time

▪You’ll learn how browsers work and what you can do to optimize critical rendering path

Module 8: Javascript SEO

Videos included:

▪Google rendering. Client-side rendering vs server-side rendering

▪Source code vs rendered HTML: how to check it the right way

▪JavaScript SEO issues: examples and explanations

▪SEO-friendly javascript-removed: best practices

▪Using Screaming Frog for JS debugging

▪3 steps to debug JavaScript issues and win

▪Debugging a NextJS website + infinite scroll

▪Debugging an eCommerce website

▪Debugging link blocks on a website

▪Debugging a pop-up and content in tabs

▪Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:

▪You will understand how Google renders websites (and why it’s different from how browsers do it)

▪You will learn why JavaScript can be tricky and what SEO issues it can cause

▪You’ll understand the difference between client-side and server-side rendering

▪You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)

▪You’ll know how to make sure the JavaScript used on a website is SEO-friendly

Module 9: Technical SEO Website Audit

Videos included:

▪The technical SEO audit checklist

▪How to not get overwhelmed (even if you audit a website with millions of pages)

▪Importance of a manual check (and how not to fall into the rabbit hole)

▪Technical SEO Audit template: putting everything together

Your results after this module:

▪You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons

▪You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)

▪You’ll get an audit template that you can use for your clients

Module 10: Prioritizing technical SEO recommendations

Videos included:

▪An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:

▪You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time

▪You’ll understand the thing you need to consider to prioritize your recommendations

▪You’ll get an ultimate framework for prioritizing technical SEO issues

Bonus sessions from the best guest speakers

PageSpeed Optimization from a developer’s perspective

Erwin Hofman

A web performance consultant, “the page speed guy”.

Cool things you’ll learn:

▪The right way to structure the <head> section for SEO and page speed optimization

▪A curious thing about using @import

▪What is the first thing you need to consider when optimizing a website for speed

▪Why field and lab test scores might be very different

▪Caching URLs with parameters

▪What is Interaction to Next Paint and why it might become part of CWV

▪Why delaying all JavaScript loading is not the best approach

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